Analysis of J Cole Tour Poster

This is a very conservative piece compared to tour posters by other rap artists especially artists of the same genre which are usually very loud and have a lot of layering of images to add depth to the image.

This makes the viewer feel very mellow and calm as most of J Coles music does, so in that way it suites   him and his audience perfectly. J Cole is a rapper from North Carolina he has very lyrical and laid back, skippy flow which is attractive to the ear and has gained him a very large following. The target audience for this tour and in turn this piece is core hip hop fans that enjoy hip hop music. The imageries' biggest relation to the music is the colours used, yellow ochre which is the only actual colour used and is very mellifluous the black and white image of the artist which represents him in a calm way along with the very quiescent emotion on his face which relates to the motion and flow of his music.

The artist has been photographed in an almost film noir style, using the shadows to cover half the face of the artist but highlighting the front profile. This photographic style gives an almost angelic look to the  artist which suites him. The position and pose of the artist is quite a powerful one and could be interpreted as inspirational which I think was deliberate as there is no other objects or imagery to distract away from the artist as the main attraction for the piece. This made sure that the powerful pose is enough to make the poster still stand out and other things do not consume the artist on the page; this also leads back to the colour usage which is very basic and bland to allow the image of the artist to stand out.

This poster was most likely created in Photoshop using a photograph taken in a film noir style and the levels of the image have been adjusted to make the light aspects lighter and the darker section darker creating this impressive and immersive image. The typography aspects are all fairly basic and conventional except the artist name which is quite large and is the only type which is in colour, which makes sense that it is the artist name which is in colour and largest as it is the most important part as it most important that viewers know who the tour is for. The poster is laid out in a basic way but in an intelligent way, keeping the artist name, location, time and date at the top of the image as the first point of contact for the passing viewer. Lower down, but larger than location, time and date is the presenters and the price which are are also very important to the success of the poster.

I do really like the poster and choose it out of a selection specifically as i like the direction in photography and design that it took. This will probably effect the way I approach my own poster and I will definitely take inspiration from it for my own pieces especially the photographic style and I will take into account the style and sizes of the typography elements.